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If PPC advertising could be said to have a ‘Holy Grail’, it would surely be increasing your income whilst seeing your ad spending stay the same or even fall. Improving your ROI, or ‘return on investment’ is what it is all about in other words.

Here’s a great little PPC trick that I started testing a few weeks back that has definitely improved both click through rates and sales as well.

It’s excellent with AdWords and works with some of the smaller, lesser known PPC advertising sites as well, so give it a shot. And whilst I cannot say that this will work in every business and for every product, it is certainly effective for affiliate products and other related internet marketing sales campaigns.

I’m assuming that you know that you should have a keyword list that you are using when you create your PPC ads.

If not, you do!

Okay, so lets say that your keyword phrase is ‘oligopoly killed the cat’

I frankly have no idea at all what kind of product you could ever hope to promote using a phrase like that, but it just came to me and its nonsensical nature appeals, so I’m sticking with it!

In this case, common PPC wisdom would have you place this phrase as close to the beginning of your PPC ad Title header as possible. With AdWords, you have 25 characters available, so that phrase just about does it.

Next, most experts suggest that you should also include it in the body text of your ad as well. This is where I beg to differ.

I find that doing this ‘clutters’ the ad body, so I started using the key phrase that I am trying to get ranked for as the display url!

And, bingo, it worked and carries on working!

So, in this case, my display url would be OligopolyKilledTheCat.com or Oiligopoly-Killed-The-Cat.com. I have, incidentally, tried both url forms and there does not seem to be much difference in results, so I would tend to use the latter, simply because it is easier for humans to read.

There you go. Use the key phrase as your display url – it could not get much simpler than that, really, could it?

Anyway, all I can suggest is that you try it and let me know how you get on with a comment or ten.

advertising, adwords, free, google, internet, PPC